We had the privilege of exhibiting at LAMMA 2025, the UK’s premier agricultural event, held at the Birmingham NEC on January 15 and 16 of January 2025. With over 40,000 visitors—an all-time high—and a record 95 new exhibitors, this year’s show proved to be an incredible platform for showcasing innovation and connecting with the agricultural community.
Showcasing Our Solutions
At our stand, we demonstrated how our dealer management software can help agricultural and groundcare dealerships streamline operations. The live demonstrations allowed attendees to see how our solutions simplify inventory management, financial tracking, and customer relationship management.
We had meaningful conversations with a wide range of visitors, from existing customers to dealers seeing our tools for the first time. Reflecting on the event, our Sales Director, James Buchanan, remarked, “LAMMA’s focus on innovation and future-proofing perfectly matched our mission of empowering dealerships with the tools they need to thrive in an evolving industry. It gave us an incredible start to 2025—great turnout, engaging conversations, and fantastic interest in our solutions!”
Highlights
Being part of LAMMA 2025 was not just about showcasing our products—it was about immersing ourselves in a community that shares our passion for agriculture and innovation. The event buzzed with energy, from Massey Ferguson unveiling its new 9S tractor to exciting product launches from JCB, Cordex, and others.
The conversations throughout the event inspired us, particularly around adopting technology and sustainable practices. The agricultural industry is embracing these changes, and we are proud to be part of the journey, providing solutions that support this transformation.
We took the opportunity to speak to some of the attendees to gain a better understanding of the challenges and opportunities of 2025.
We asked:
Watch the interview to hear from Simon Chadbone, Business Development Manager, Kubota, Kris Illingworth, Back to Base Sales Manager, Ibcos and Martin Tyler, Service Manager, Kubota.
Moving Forward
Our Business Development Manager, Adam Giles, stated, “LAMMA 2025 was a resounding success for us, and we are incredibly grateful to everyone who visited our stand and engaged with our team. Events like this remind us why we are passionate about what we do, helping dealerships stay ahead of the curve with technology that truly makes a difference”.
As we reflect on the event, we are excited to build on the connections we made, and the momentum generated. We would love to continue the conversation for those we did not get a chance to meet at LAMMA. Please do not hesitate to contact us on +44 (0) 1202 714200. Thank you to the LAMMA team, our fellow exhibitors, and all the visitors who made this year’s event unforgettable. We are already looking forward to next year!
